User Study Results

Total Users

Valid Users

Environmental Sensitivity (NEP)

Core Analysis: Interface & Domain Impact

This section explores how different interface designs (UI Modes) and product categories (Domains) influence the users' decision to choose the sustainable recommendation list (List B).

Conversion to List B (%) by UI Mode

Conversion to List B (%) by Domain

Perception vs. Reality & Motivations

This section compares users' actual choices with their perception of the items' environmental impact, alongside their self-reported reasons for purchasing.

Sustainability Perception (Likert Score 1-5)

Do users recognize List B as greener based on the UI?

Purchase Motivation Distribution

Final Evaluation (System Acceptance)

Measures the overall impact of the study on users' awareness and their willingness to see ecological labels integrated into real-world e-commerce platforms.

Salience (Awareness Increase)

Did the experiment change their future perspective?

out of 5.0

Intent (Acceptance of Eco Indicators)

Would they want these indicators on real websites?