User Study Results

Total Users

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Valid Users

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Environmental Sensitivity (NEP)

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Demographics (Valid Users)

Age Distribution

Gender Distribution

Education

Shopping Frequency

Core Analysis: Conversions

Conversion to List B (%) by UI Mode

Conversion to List B (%) by Domain

Conversion to List B (%) - UI x Domain Combined

Purchase Motivation (Intention vs Action)

Total times selected vs Times it resulted in a sustainable choice

Correlation: Perception vs. Final Choice

P-values mapped against purchase conversion rate. Hover over the headers (Q1-Q4) to see the exact question.

1. Aggregated (Global)

2. By UI Mode

3. By Domain

4. By UI + Domain

* p < 0.05, ** p < 0.01, *** p < 0.001

List Evaluation: A vs B (Granular View)

Likert score comparisons generated for every sub-category (Global, UI, Domain, and UI+Domain).

Final Choice Summary (Optimality & Impact)

Comparison of chosen products versus the average of the 5 unchosen products in the scenario to evaluate optimality.

1. Aggregated (Global)

2. By UI Mode

3. By Domain

4. By UI + Domain

Final Evaluation (System Acceptance)

Measures the overall impact of the study on users' awareness and their willingness to see ecological labels integrated into real-world e-commerce platforms.

Salience (Awareness Increase)

Did the experiment change their future perspective?

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out of 5.0

Intent (Acceptance of Eco Indicators)

Would they want these indicators on real websites?

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out of 5.0